In 2022, Facebook will be celebrating its 15th anniversary as the social network that transformed the way people interact online and share information around the world. But here’s the thing… In just over two years, how people use Facebook will be completely different from how they use it today. Social media is in constant flux and evolves with the times, so it’s important to stay abreast of these changes if you want to keep ahead of your competition (and reap the rewards). Here are 5 proven Facebook marketing strategies that will help you make sure your business stays on top in 2022 and beyond!
1. Organic reach is disappearing
Organic reach on Facebook is quickly disappearing. In order to keep up with the competition, businesses need to start focusing on paid social media marketing. However, paid ads are not the only solution. There are a number of other proven marketing strategies that can be used to boost your business on Facebook.
2. Video will be king of content
As we move into 2022, video will continue to be a powerful tool for businesses on social media. If you’re not using video in your social media marketing strategy, you’re missing out on a huge opportunity to connect with your audience. Here are five proven strategies that will boost your business on Facebook in the coming year.
3. Ads will become more visual
As we move into 2022, it’s important to be aware of the changing landscape of social media marketing – and specifically, Facebook marketing. One of the biggest changes we’ll see is an increase in visual ads. Videos and images are already being favored over text-based posts, and this trend will continue to grow. As a business owner, you need to be prepared to create more visually-appealing ads that capture attention and stop scrollers in their tracks. Luckily, there are plenty of resources out there to help you get started.
4. Community management will be key to a successful marketing strategy
As we move into 2021, it’s important to reflect on the previous year and what worked well for your business. For many businesses, Facebook was a key platform for marketing their products or services. In fact, according to Statista, as of January 2021, there are 2.80 billion active Facebook users worldwide.
5. Advertising will get easier
In recent years, Facebook has made some major changes to its algorithm. As a result, organic reach for businesses has decreased. However, this doesn’t mean that Facebook advertising is dead. In fact, the opposite is true. With the right strategies in place, you can still reach your target audience on Facebook. Here are five proven strategies that will boost your business on Facebook in 2022.