YouTube has become the go-to platform when it comes to video marketing. Everyone can use this video sharing website to increase brand awareness, generate leads, and drive traffic to their own sites, including you! With so many features built right into YouTube’s dashboard and so many channels at your disposal, getting started with YouTube marketing may seem like an overwhelming task, but it doesn’t have to be! This beginner’s guide will cover the main reasons why you should start using YouTube as part of your digital marketing strategy right now! And even better—we’ll show you exactly how to do it.
Why You Should Use YouTube for Your Business
YouTube is an invaluable resource for businesses of all shapes and sizes. As an introduction, however, let’s start with one pretty big reason that some brands have started using it: Google owns it. This means you have a direct pipeline into one of your customers’ primary ways of consuming media – at least when they’re trying to learn about something that could benefit from your expertise or products. Of course, that’s not nearly enough information on its own; here are five more reasons why you should be using YouTube as part of your marketing strategy right now!
What Is the Best Way to Use YouTube for Business?
There are many different methods and strategies you can use when trying to market your business on YouTube. It all depends on your goals and how much time you have. But at their core, these five techniques make up what I consider a complete marketing strategy for small businesses: Hosting & Creating Videos: It all starts with creating videos. You should be posting 2-4 videos every week about your niche topic and brand. By hosting them on YouTube, you get easy accessibility from anyone who might stumble upon your channel or video through search or social media promotion. You’ll also gain valuable views from its built-in audience of 1 billion viewers each month. Just make sure that everything you post is high quality!
What Type of Content Should I Use?
You may have heard that it’s important to post videos on a regular basis. But how often should you be publishing new videos? And how much video content is enough? The truth is, there’s no one-size-fits-all answer because there are so many variables at play. A business with 100 employees in multiple locations may produce 10 hours of video content per week, while a solo freelancer may produce just 1 hour of content per month. When deciding how often you should be posting new videos, think about what your channel will offer and whether your target audience will get bored if you only publish new videos once or twice a month.
Tools You Can Use
Facebook, Instagram, Twitter, LinkedIn and Pinterest all offer built-in video features that let you broadcast yourself without any extra software. However, you’ll be more limited in what you can do with each one. To build a serious following on Facebook or Instagram requires time, effort and a strong social media strategy; it’s best to think of them as platforms for sharing short videos rather than your home base for longer projects. For example, while Periscope is a useful tool for live broadcasts, it doesn’t natively allow users to upload saved versions of their broadcasts or easily share older clips beyond fans’ feeds.
Different Ways to Get Views on Your Videos
The amount of views your videos get is important because it gives you a sense of how popular your channel is and how many people are interested in your content. As such, there are several ways you can drive more views to your videos. One way is by using keywords in your video title and description. Keywords are used when searching for videos on YouTube, so putting relevant keywords in both areas will allow people looking for similar content find yours and watch it as well. Another way to get more views is by getting others to re-share or share on social media; nothing helps a video grow like getting other big names (who have large followings) endorse it.
Other Important Tips
Before you even think about marketing yourself on YouTube, you need a plan. If you jump into a marketing strategy without planning, you’re likely to waste your time and resources. The first thing to do is decide why you’re on YouTube in the first place. Are you looking for an entertaining hobby? Do you have content that would benefit from being seen on such a large platform? Is it simply an additional way of making money with your website or business? If so, make sure your video content is unique enough to compete with established YouTubers. Make it informative! Make it exciting!