5 ecommerce trends that can make your marketing strategy easier

Having a digital business has drawn the attention of many American, for breaking down physical barriers. Many people are looking at the possibility of selling throughout USA or even abroad and the initial cost is lower than opening a physical business.

However, not everything is rosy, after all, competition is fierce. Thus, a strong investment in marketing and sales strategies is essential to build a successful ecommerce.

Taking this context into account, in this article you will find out what are the trends in ecommerce for the next few years. They are all about a well-structured marketing strategy.

Marketing in ecommerce companies has a lot to gain by employing 5 powerful trends that are dominating the market; know what they are.

Table of Contents

Ecommerce trends for 2022 with a focus on marketing

The post will address 5 trends that cover different touchpoints with consumers and potential customers. Are they:

Shopping experience
visual search
voice search
invisible payments
Branding and branding purpose

So, curiosity struck? So let’s break down each of these points!

1 – Shopping experience

One aspect that has been in evidence lately and that has everything to remain the main trend in ecommerce for the next few years is the customer ‘s own shopping experience .

This is because the end consumer is increasingly involved with virtual experiences and is adept at online shopping. To give you an idea, e-commerce is expected to grow by 42% between 2021 and 2025, according to the Future of Retail survey, carried out by Euromonitor International and Google. Also according to this study, 25% of new consumers are Generation Z.

This means that the population has embraced digital purchases once and for all, but for enterprises to stand out in the sea of information available online, it is necessary to deliver what customers expect.

In other words, a seamless shopping experience that seamlessly integrates into your browsing routine. easy, no? Although it might not seem like much, there is a lot of work and technical and technological advancement required to achieve this.

Responsiveness, loading time, SSL certificate and transparent checkout with data encryption are just the beginning. It is necessary to optimize text, images and videos to be consumed by the user in a simple way. And also, having physical and digital integrations and fluidity between social networks and the website itself, integrating stock, logistics and means of payment.

In the next topics, we will talk more about some aspects that impact the consumer’s shopping experience in ecommerce and how this relates to marketing strategies.

2 – Visual search

Have you, as a consumer, ever tried to look for a very specific item and had to navigate a sea of information to find it? Thinking about solving this type of problem, the visual search in ecommerce allows the potential customer to do research based on an image.

As a result, if someone sees a rack in an Instagram post on home décor, they can save the picture and use it as a guide to locate that particular item.

Thus, the likelihood of a sale being closed increases dramatically by permitting a much more vigorous search. This is one of the trends in ecommerce also because it facilitates and enhances the customer experience.

To put visual ecommerce into practice, in addition to good product photos , it is necessary to invest in an ecommerce platform that offers this feature and to improve the SEO of the product page. For this specific pillar, alternative text for the image is also critical to contributing to a more effective image search.

3 – Voice search

In the same vein as the previous tip, voice search consists of optimizing the SEO of the ecommerce to be easily found by virtual assistants such as Alexa and Siri. From there, your virtual store can be included in the voice commerce strategy. It consists of purchasing items online with the help of these virtual assistants.

Did you find it too futuristic? This trend is, in fact, already a reality: the use of virtual assistants in Brazilian homes increased by 47% during the period of the pandemic, the information is from Ilumeo.

This technology is a terrifically for those who want to multitask and wish to buy medicine while doing something else, like cooking. And companies that are able to adjust to this new style of buying will prosper.

In terms of SEO, what voice commerce requires is a much more natural and conversational text, which can be easily found from searches done by users on their devices.

Read also: how to identify errors and expand sales for ecommerce

4 – Invisible payments

Now the subject is technology of the future that no one sees! Customer experience is one of the major trends in ecommerce, as we discussed in the first point.

Given the flow of navigation on social networks and the need for an increasingly fluid immersion, invisible payments are also part of the present and future of ecommerce.

Invisible payments are ones that operate without the user’s involvement and are essentially undetectable to the consumer. Here are a few instances of things that we already encounter every day:

>> Buy with one click

Amazon was the pioneer ecommerce with this technology. Customers can elect to have payment and shipping information securely and encryptedly retained in the system after their initial purchase for use in subsequent orders. Thus, the consumer only needs to click on one button to complete the transaction rather than going through the checkout process again.

>> Recurrence

Do you remember the last time you paid for the streaming service you use daily at home? With the recurrence functionality, this billing is done every month without you having to worry about this account. For the customer, it is synonymous with convenience and for the merchant, a better LTV (Customer Lifetime Value), with less involuntary churn and delinquency.

These and other features that guarantee security and agility for the customer are made possible by the online payment and ecommerce platform that you use on your website.

5- Branding and branding purpose

A successful ecommerce is not just about technological resources. To have a prominent brand online, it is necessary to create identification with the consumer public.

In view of the current socio-political and environmental context, as well as the rise of generation Z to the economically active population, consumption is expected to become more conscious in the coming years. This means that impulse purchases of low quality and low added value products should decrease, to the detriment of a more conscious consumption.

The consumers of the future will invest in good quality products, of known origin, that they really need or want and within what they believe to be important for them and for society. In this sense, socially and ecologically responsible brands must stand out in the consumer’s taste.

Marketing-related ecommerce challenges

All ecommerce trends presented throughout the text are related to marketing strategies. This is because they broaden and deepen relationships between consumers and companies through security, shopping experience and technological innovations.

In addition, these trends have the potential to impact important metrics for marketing, such as:

Number of visits

This metric is important for evaluating the effectiveness of paid media and organic content on a site. After all, it’s about the number of clicks a particular domain or product page has had from Google search engines or ads.

With an SEO strategy optimized for voice and image search, this number tends to increase.

Sales conversion

An important number for marketing and for the health of the business as a whole, the sales conversion identifies, from the clicks that the site has obtained, how many percent became sales.

Thus, in addition to the marketing effort with an attractive ad and well-structured SEO, it is necessary to be concerned with making the website intuitive, safe and functional for the end consumer to feel attracted by the business possibilities. Otherwise, sales efforts can be thwarted.

Investing in technologies for this, such as invisible payments and diversified forms of payment so that the customer can choose the one that best fits in their pocket, are practical actions to improve this indicator.

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By Best Learning Academy Team